Analysis of the Marketing Communications Campaign of GAP (Clothing Essay

Analysis of the Marketing Communications Campaign of GAP (Clothing Brand) - Essay Example But Gap Inc. had to start somewhere and by identifying the steps of an integrated marketing communications campaign we will begin to see some similarities. Developing a model for a consumer IMC campaign involves a number of steps. These include identifying target audiences, analysing the situation, setting marketing communications objectives, developing strategies and tactics, setting a budget and evaluating the effectiveness of the campaign. For this assignment, we will look these steps in relation to a mock product and a mock IMC model, and compare them with the successful Gap Inc. clothing brand. Our mock product, to help us make the developed IMC model clear is titled â€Å"non-uniforms†. It is clothing for schoolchildren in western European countries whose schools do not expect students to wear uniforms. If marketed properly, the clothing for schoolchildren will be bought and worn for the same reasons uniforms are worn in schools in the United Kingdom. Only it will not be compulsory and the stock will not be identical. It will be sturdy, basic and strong, cheap, readily available from school and, ideally, promoted by schools. The product is likely to succeed because it is recreating, rebranding and redefining something that is successful in other like countries. According to Articlebase (Sep 2005) school uniforms reduce distraction, promote discipline, reduce fighting and violence, are cheaper and highlight that individuality is not determined by designer clothing. However, the cons are that uniforms stifle self-expression and can be uncomfortable, (Pros and Cons of School Uniforms 2009). By analysing the situation, we find that male primary school students, aged six to 10 do not purchase or choose their own clothing. Therefore, the target group is the parent or carer who chooses and purchases the clothing. Our marketing communications objective is to identify or create a buyer’s problem and solve it. One of the target group’s problems is

Reckoning essay on Wechlers Vermeer in Bosnia Example | Topics and Well Written Essays - 1750 words

Reckoning on Wechlers Vermeer in Bosnia - Essay Example I did not know the people who died in the Moscow subway, yet my friend quite rationally assumed that it would touch me more, considering it happened in my home town. His rationality was built on the assumption that because I lived there, I was somehow closer to the mental concept of the tragedy. Perhaps I was, but I do not think I felt anything more exceptional than my friend did for those people. It seemed like something you ought to feel sad about, yet in the end we both went to get our afternoon coffee. I think about why we, as people, think that just because we belong to a certain geographical place, the events unfolding there should matter to us more. Perhaps the event would have mattered to me more if I had been in Moscow still. Just like Vermeer who was visibly affected by the war; the war resulted in the â€Å"devastation of the Dutch economy and Vermeer’s own †¦ bankruptcy† (Weschler 15), which eventually may have even caused him to die at the young age of 42. Yet, in his paintings, one finds a sense of calm and peacefulness. This sense of calm is so apparent that Antonio Cassese, an Italian judge presiding over the Yugoslav War Crimes Tribunal, confides to Weschler that his way of keeping his sanity in front of all the madness and chaos of the Yugoslav war, and listening to the vivid stories of the inhumanity of humans, is to go â€Å"to the Mauritshuis museum, in the center of town, so as to spend a little time with the Vermeers† (Weschler 14). The paintings of Vermeer in the Mauritshuis museum offer something akin to that to Weschler as well. He is sure, as are others who have had the chance to gaze upon the paintings and try to find a deeper meaning to them, that something like peace and tranquility is transmitted through these paintings. Albeit there are those (like Snow) who find a very different, and sexual, meaning to the paintings, however, Weschler feels that, surrounded by chaos, Vermeer was trying to